how we reduce our environmental impact

a considered design process

All of our products are designed to be the highest-quality, long-lasting and worn, washed and passed on again and again

At every stage of design and development, we focus on creating something that little ones will love wearing and parents will feel confident dressing them in. Working with our suppliers, who you can learn more about here, we then handpick the best materials to provide longevity, comfort and of course, softness

This process ensures that every MORI product from idea to reality is defined by the smallest environmental footprint and made proudly by our partners who are treated fairly and with respect. 

a gentle touch from sustainable fabrics

In order to make sustainable baby clothing, we embrace fabric innovation meaning everything we create is as environmentally friendly as possible. All of our yarns are chosen with great research and care so that they work best for the product whilst having a low impact on the planet

We are always looking for more sustainable ways to source the fabrics we use and find new materials that fit our core values. Here are some of the favorites we use today:

the softest signature fabric ever

A unique blend of 30% organic cotton & 70% bamboo from viscose, our signature fabric is used across MORI to create our sleepwear, daywear and accessories. The fabric is easy to care for, sustainable, and gentle on a baby or toddler’s sensitive skin. 

Step 1 - dried cotton & bamboo 

Our bamboo is a highly sustainable resource grown in China & our organic cotton comes from Turkey, which is GMO-free & supports sustainable development programs for workers. 

Step 2 - bamboo cotton pulp

In the environmentally conscious facilities of our experienced mills, the raw bamboo is crushed and the cotton is cleaned. The two ingredients are then heated with limited chemicals & water to create a pulp. The pulp is dried and separated into sheets. 

Step 3 - bamboo cotton fiber

The sheets of fiber are then mechanically combed out and spun into yarn using a spinneret. This is then wound onto bobbins ready for weaving into our softest fabric. 

why we chose organic cotton

Not only is it softer than regular cotton, but organic cotton is also grown using methods that have a low environmental impact, without harmful chemicals, pesticides or fertilizers. The farmers, millers, cutters & makers we use to source it are all treated & paid fairly, working in safe conditions so they can support their families & communities.  

why we use bamboo from viscose 

Bamboo is the fastest growing woody plant on earth, making it a natural, sustainable and renewable resource. Using closed-loop processes for our viscose, whereby no chemicals enter the waste stream, and sourcing from sustainable raw materials, our fabric is much less harmful to the planet than conventionally produced cotton or oil-based synthetics like polyester.

what makes it so sustainable?

The environmental footprint of our signature fabric is also reduced by our use of viscose in the blend, which increases the durability of the fabric & therefore the life-time of our garments. 

While many clothing brands, especially those in the activewear industry, use additional chemicals to stabilize their bamboo-based fabrics, MORI has developed its signature fabric without additional chemicals added. 

SHOP SIGNATURE FABRIC BESTSELLERS

 

recycled nylon - the only nylon we use

Used in our first-ever swimwear range, recycled nylon is breathable, lightweight and best of all, moisture-wicking. The fabric is of high quality and designed to last so little ones can enjoy their swimwear for longer.

what makes it so sustainable?

Sadly, nylon can’t be made from plastic bottles, at least, not yet. However, the REPREVE Nylon we use can be made from pre-consumer textile waste that would otherwise go to landfills. Compared to regular nylon production, REPREVE uses 80% less water to make and the process emits 90% less CO2 into our air. We believe that it is the most sustainable version out there currently and we continue to explore our options. 

SHOP SWIMWEAR

modal - from tree to stress-free

Modal starts from beech trees grown in Austria’s sustainable forests and finishes as our most sustainable (and still incredibly soft) fabric used to date. We have used it to make our loungewear collections for families, offering comfortable, sustainable fashion everyone will love to wear.   

what makes it so sustainable?

Created by Lenzing, our Modal comes from the pulp of beech trees, which use 10-20 times less water to grow than other sustainable sources, such as cotton. The production process is carbon-neutral and the trees need less land on which to grow. Modal fibers also wash incredibly well, making the quality product last longer. 

SHOP FAMILY COLLECTION

our latest arrival, Lyocell 

You’ll find TENCEL™ Lyocell in our Chambray pieces, blended with organic cotton. Known for its natural comfort, Lyocell is breathable and moisture-wicking, making it perfect for warm weather daywear. 

what makes it so sustainable?

One of the most sustainable fabrics in the world, Lyocell is made from Aspen and Birch trees which grow thick and fast in central Europe. The trees are responsibly thinned out, rather than cut down and the wood is then turned into a pulp, much like Modal. The finished product is biodegradable and incredibly soft. 

SHOP CHAMBRAY

all wrapped up sustainably too

How we package our collections is just as important as how we make them. Therefore, we use as little packaging as possible when delivering new arrivals to you

Our parcel bags are made from environmentally friendly kraft paper. This renewable material is very sturdy meaning the bags can be reused and are recyclable too. 

All of our catalogs are made using recyclable paper which is certified by the Forest Stewardship Council (FSC). This assures that the wood and forests the paper originates from are safeguarded for future generations. 

However, we understand our packaging is not perfect and we are dedicated to improving the materials we use to make our deliveries even more sustainable. For example, we still use polybags in order to keep our garments safe at the warehouse and in transit. Although there are biodegradable alternatives to these on the market, they do not reach the standard of quality we aspire to, and so we are still looking into more sustainable options. 

the journey continues with you

At MORI, we love designing and making clothes that last, which is why we choose to produce quality over quantity. Through thoughtful and careful care from you, our products will last your little ones as long as they fit and can eventually be passed on again & again - creating a sustainable loop.

OUR COMMITMENT TO SUSTAINABILITY

← Next Post Previous Post →

[]
Switch to USD ?
Your Cart

10% OFF

.blue label { background-color: #cddee6; }.blush label { background-color: #f5e9e9; }.caramel label { background-color: #cfa591; }.dark-blue label { background-color: #717981; }.dark-blush label { background-color: #aa9b98; }.dark-grey label { background-color: #525156; }.dusk-blue label { background-color: #cad1d8; }.estruscan-red label { background-color: #bd4e3b; }.gold label { background-color: #c0c3c1; }.green-leaf label { background-color: #25646a; }.grey-heart label { background-color: #7e7e7e; }.grey label { background-color: #e1e1e4; }.iris label { background-color: #a5a9b5; }.jet label { background-color: #3e3e3f; }.khaki label { background-color: #7f7359; }.leaf-green label { background-color: #25646a; }.light-grey label { background-color: #e9eeed; }.lunar label { background-color: #7e7e7e; }.mint label { background-color: #a5c2b5; }.mustard label { background-color: #dda843; }.natural label { background-color: #f0e7df; }.oatmeal label { background-color: #e4d4c5; }.pink label { background-color: #d6b3b7; }.red label { background-color: #ce3155; }.rose label { background-color: #e1c2bd; }.royal-blue label { background-color: #76ade1; }.rustic label { background-color: #c0513f; }.sea-green label { background-color: #718e6f; }.sea-green label { background-color: #718e6f; }.slate label { background-color: #8b8d8c; }.soft-pumpkin label { background-color: #dfaf94; }.terracotta label { background-color: #a45647; }.white-heart label { background-color: #ffffff; }.white label { background-color: #ffffff; }.yellow label { background-color: #faf5c8; }.mori-hearts label { background-color: #2a4a8a; }.green label { background-color: #a8c0b9; }.biscuit label { background-color: #b1a592; }.black label { background-color: #000000; }.denim-blue label { background-color: #242456; }.lemonade label { background-color: #e8ed6f; }.pastel-pink label { background-color: #df939a; }.fresh-blue label { background-color: #c5d5d4; }.green-mint label { background-color: #aec2a7; }.cream label { background-color: #e7e6d4; }.taupe label { background-color: #b9afa6; }.rainforest-green label { background-color: #667f76; }.airforce-blue label { background-color: #758da5; }.beige label { background-color: #e4d4c5; }.silver label { background-color: #d5d6dc; }.truffle label { background-color: #867a72; }.gold label { background-color: #c59f54; }.ecru label { background-color: #e2dfd6; }

.blush-stripe label { background-color: #ffffff; background-image: -webkit-gradient(linear,left top,left bottom,color-stop(38%, transparent),color-stop(30%, #f5e9e9)) !important;background-image: linear-gradient(transparent 38%, #f5e9e9 30%) !important;background-size: 50% 14% !important; }.collection_thumb_swatch .blush-stripe label { background-color: #ffffff; background-image: -webkit-gradient(linear,left top,left bottom,color-stop(40%, transparent),color-stop(30%, #f5e9e9)) !important;background-image: linear-gradient(transparent 38%, #f5e9e9 30%) !important;background-size: 50% 20% !important; }.blue-stripe label { background-color: #ffffff; background-image: -webkit-gradient(linear,left top,left bottom,color-stop(38%, transparent),color-stop(30%, #c9dde7)) !important;background-image: linear-gradient(transparent 38%, #c9dde7 30%) !important;background-size: 50% 14% !important; }.collection_thumb_swatch .blue-stripe label { background-color: #ffffff; background-image: -webkit-gradient(linear,left top,left bottom,color-stop(40%, transparent),color-stop(30%, #c9dde7)) !important;background-image: linear-gradient(transparent 38%, #c9dde7 30%) !important;background-size: 50% 20% !important; }.caramel-stripe label { background-color: #ffffff; background-image: -webkit-gradient(linear,left top,left bottom,color-stop(38%, transparent),color-stop(30%, #cfa591)) !important;background-image: linear-gradient(transparent 38%, #cfa591 30%) !important;background-size: 50% 14% !important; }.collection_thumb_swatch .caramel-stripe label { background-color: #ffffff; background-image: -webkit-gradient(linear,left top,left bottom,color-stop(40%, transparent),color-stop(30%, #cfa591)) !important;background-image: linear-gradient(transparent 38%, #cfa591 30%) !important;background-size: 50% 20% !important; }.teal-stripe label { background-color: #ffffff; background-image: -webkit-gradient(linear,left top,left bottom,color-stop(38%, transparent),color-stop(30%, #e5eaec)) !important;background-image: linear-gradient(transparent 38%, #e5eaec 30%) !important;background-size: 50% 14% !important; }.collection_thumb_swatch .teal-stripe label { background-color: #ffffff; background-image: -webkit-gradient(linear,left top,left bottom,color-stop(40%, transparent),color-stop(30%, #e5eaec)) !important;background-image: linear-gradient(transparent 38%, #e5eaec 30%) !important;background-size: 50% 20% !important; }.lunar-stripe label { background-color: #ffffff; background-image: -webkit-gradient(linear,left top,left bottom,color-stop(38%, transparent),color-stop(30%, #7e7e7e)) !important;background-image: linear-gradient(transparent 38%, #7e7e7e 30%) !important;background-size: 50% 14% !important; }.collection_thumb_swatch .lunar-stripe label { background-color: #ffffff; background-image: -webkit-gradient(linear,left top,left bottom,color-stop(40%, transparent),color-stop(30%, #7e7e7e)) !important;background-image: linear-gradient(transparent 38%, #7e7e7e 30%) !important;background-size: 50% 20% !important; }.grey-stripe label { background-color: #707070; background-image: -webkit-gradient(linear,left top,left bottom,color-stop(38%, transparent),color-stop(30%, #ffffff)) !important;background-image: linear-gradient(transparent 38%, #ffffff 30%) !important;background-size: 50% 14% !important; }.collection_thumb_swatch .grey-stripe label { background-color: #707070; background-image: -webkit-gradient(linear,left top,left bottom,color-stop(40%, transparent),color-stop(30%, #ffffff)) !important;background-image: linear-gradient(transparent 38%, #ffffff 30%) !important;background-size: 50% 20% !important; }.white-and-grey-stripe label { background-color: #707070; background-image: -webkit-gradient(linear,left top,left bottom,color-stop(38%, transparent),color-stop(30%, #ffffff)) !important;background-image: linear-gradient(transparent 38%, #ffffff 30%) !important;background-size: 50% 14% !important; }.collection_thumb_swatch .white-and-grey-stripe label { background-color: #707070; background-image: -webkit-gradient(linear,left top,left bottom,color-stop(40%, transparent),color-stop(30%, #ffffff)) !important;background-image: linear-gradient(transparent 38%, #ffffff 30%) !important;background-size: 50% 20% !important; }.sage-stripe label { background-color: #ffffff; background-image: -webkit-gradient(linear,left top,left bottom,color-stop(38%, transparent),color-stop(30%, #9fad9b)) !important;background-image: linear-gradient(transparent 38%, #9fad9b 30%) !important;background-size: 50% 14% !important; }.collection_thumb_swatch .sage-stripe label { background-color: #ffffff; background-image: -webkit-gradient(linear,left top,left bottom,color-stop(40%, transparent),color-stop(30%, #9fad9b)) !important;background-image: linear-gradient(transparent 38%, #9fad9b 30%) !important;background-size: 50% 20% !important; }.coral-stripe label { background-color: #ffffff; background-image: -webkit-gradient(linear,left top,left bottom,color-stop(38%, transparent),color-stop(30%, #ec7f69)) !important;background-image: linear-gradient(transparent 38%, #ec7f69 30%) !important;background-size: 50% 14% !important; }.collection_thumb_swatch .coral-stripe label { background-color: #ffffff; background-image: -webkit-gradient(linear,left top,left bottom,color-stop(40%, transparent),color-stop(30%, #ec7f69)) !important;background-image: linear-gradient(transparent 38%, #ec7f69 30%) !important;background-size: 50% 20% !important; }

.blush-white label { background-color: #f5e9e9;background-image: -webkit-gradient(linear,left top,right top,color-stop(50%, transparent),color-stop(50%, #ffffff)) !important;background-image: linear-gradient(90deg,transparent 50%,#ffffff 50%) !important;}.white-grey label { background-color: #e1e1e4;background-image: -webkit-gradient(linear,left top,right top,color-stop(50%, transparent),color-stop(50%, #ffffff)) !important;background-image: linear-gradient(90deg,transparent 50%,#ffffff 50%) !important;}.white-and-blush label { background-color: #f5e9e9;background-image: -webkit-gradient(linear,left top,right top,color-stop(50%, transparent),color-stop(50%, #ffffff)) !important;background-image: linear-gradient(90deg,transparent 50%,#ffffff 50%) !important;}.white-and-blue label { background-color: #c9dde7;background-image: -webkit-gradient(linear,left top,right top,color-stop(50%, transparent),color-stop(50%, #ffffff)) !important;background-image: linear-gradient(90deg,transparent 50%,#ffffff 50%) !important;}.grey-and-blue label { background-color: #e1e1e4;background-image: -webkit-gradient(linear,left top,right top,color-stop(50%, transparent),color-stop(50%, #c9dde7)) !important;background-image: linear-gradient(90deg,transparent 50%,#c9dde7 50%) !important;}.grey-and-blush label { background-color: #e1e1e4;background-image: -webkit-gradient(linear,left top,right top,color-stop(50%, transparent),color-stop(50%, #f5e9e9)) !important;background-image: linear-gradient(90deg,transparent 50%,#f5e9e9 50%) !important;}.light-grey-white label { background-color: #efefef;background-image: -webkit-gradient(linear,left top,right top,color-stop(50%, transparent),color-stop(50%, #ffffff)) !important;background-image: linear-gradient(90deg,transparent 50%,#ffffff 50%) !important;}.grey-and-lunar label { background-color: #e1e1e4;background-image: -webkit-gradient(linear,left top,right top,color-stop(50%, transparent),color-stop(50%, #7e7e7e)) !important;background-image: linear-gradient(90deg,transparent 50%,#7e7e7e 50%) !important;}.lunar-and-grey label { background-color: #7e7e7e;background-image: -webkit-gradient(linear,left top,right top,color-stop(50%, transparent),color-stop(50%, #e1e1e4)) !important;background-image: linear-gradient(90deg,transparent 50%,#e1e1e4 50%) !important;}.dusk-blue-grey-white label { background-color: #d6e5eb;background-image: -webkit-gradient(linear,left top,right top,color-stop(50%, transparent),color-stop(50%, #efefef)) !important;background-image: linear-gradient(90deg,transparent 50%,#efefef 50%) !important;}.blush-grey-and-white label { background-color: #e8c5d3;background-image: -webkit-gradient(linear,left top,right top,color-stop(50%, transparent),color-stop(50%, #efefef)) !important;background-image: linear-gradient(90deg,transparent 50%,#efefef 50%) !important;}.knitted-navy label { background-color: #10395f;background-image: -webkit-gradient(linear,left top,right top,color-stop(50%, transparent),color-stop(50%, #e1e1e4)) !important;background-image: linear-gradient(90deg,transparent 50%,#e1e1e4 50%) !important;}.knitted-blush label { background-color: #e3c8d4;background-image: -webkit-gradient(linear,left top,right top,color-stop(50%, transparent),color-stop(50%, #e1e1e4)) !important;background-image: linear-gradient(90deg,transparent 50%,#e1e1e4 50%) !important;}.blue-and-grey label { background-color: #c9dde7;background-image: -webkit-gradient(linear,left top,right top,color-stop(50%, transparent),color-stop(50%, #e1e1e4)) !important;background-image: linear-gradient(90deg,transparent 50%,#e1e1e4 50%) !important;}.blush-and-grey label { background-color: #f5e9e9;background-image: -webkit-gradient(linear,left top,right top,color-stop(50%, transparent),color-stop(50%, #e1e1e4)) !important;background-image: linear-gradient(90deg,transparent 50%,#e1e1e4 50%) !important;}.biscuit-blue-white label { background-color: #b1a592;background-image: -webkit-gradient(linear,left top,right top,color-stop(50%, transparent),color-stop(50%, #cddee6)) !important;background-image: linear-gradient(90deg,transparent 50%,#cddee6 50%) !important;}.biscuit-mint-white label { background-color: #b1a592;background-image: -webkit-gradient(linear,left top,right top,color-stop(50%, transparent),color-stop(50%, #aec2a7)) !important;background-image: linear-gradient(90deg,transparent 50%,#aec2a7 50%) !important;}.blue-blush label { background-color: #cddee6;background-image: -webkit-gradient(linear,left top,right top,color-stop(50%, transparent),color-stop(50%, #f5e9e9)) !important;background-image: linear-gradient(90deg,transparent 50%,#f5e9e9 50%) !important;}.biscuit-mint label { background-color: #b1a592;background-image: -webkit-gradient(linear,left top,right top,color-stop(50%, transparent),color-stop(50%, #aec2a7)) !important;background-image: linear-gradient(90deg,transparent 50%,#aec2a7 50%) !important;}.biscuit-blush-white label { background-color: #b1a592;background-image: -webkit-gradient(linear,left top,right top,color-stop(50%, transparent),color-stop(50%, #f5e9e9)) !important;background-image: linear-gradient(90deg,transparent 50%,#f5e9e9 50%) !important;}.blue-mint label { background-color: #cddee6;background-image: -webkit-gradient(linear,left top,right top,color-stop(50%, transparent),color-stop(50%, #aec2a7)) !important;background-image: linear-gradient(90deg,transparent 50%,#aec2a7 50%) !important;}.blush-biscuit label { background-color: #f5e9e9;background-image: -webkit-gradient(linear,left top,right top,color-stop(50%, transparent),color-stop(50%, #b1a592)) !important;background-image: linear-gradient(90deg,transparent 50%,#b1a592 50%) !important;}.white-and-blush-stripe label { background-color: #ffffff;background-image: -webkit-gradient(linear,left top,right top,color-stop(50%, transparent),color-stop(50%, #f5e9e9)) !important;background-image: linear-gradient(90deg,transparent 50%,#f5e9e9 50%) !important;}.white-and-blue-stripe label { background-color: #ffffff;background-image: -webkit-gradient(linear,left top,right top,color-stop(50%, transparent),color-stop(50%, #cddee6)) !important;background-image: linear-gradient(90deg,transparent 50%,#cddee6 50%) !important;}.grey-green label { background-color: #b9c0bb;background-image: -webkit-gradient(linear,left top,right top,color-stop(50%, transparent),color-stop(50%, #a5c2b5)) !important;background-image: linear-gradient(90deg,transparent 50%,#a5c2b5 50%) !important;}.white-grey-blush label { background-color: #ffffff;background-image: -webkit-gradient(linear,left top,right top,color-stop(50%, transparent),color-stop(50%, #f5e9e9)) !important;background-image: linear-gradient(90deg,transparent 50%,#f5e9e9 50%) !important;}.white-grey-blue label { background-color: #ffffff;background-image: -webkit-gradient(linear,left top,right top,color-stop(50%, transparent),color-stop(50%, #cddee6)) !important;background-image: linear-gradient(90deg,transparent 50%,#cddee6 50%) !important;}.sea-green-oatmeal-rustic label { background-color: #c0513f;background-image: -webkit-gradient(linear,left top,right top,color-stop(50%, transparent),color-stop(50%, #718e6f)) !important;background-image: linear-gradient(90deg,transparent 50%,#718e6f 50%) !important;}.grey-blush-stripe label { background-color: #e1e1e4;background-image: -webkit-gradient(linear,left top,right top,color-stop(50%, transparent),color-stop(50%, #f5e9e9)) !important;background-image: linear-gradient(90deg,transparent 50%,#f5e9e9 50%) !important;}.grey-blue-stripe label { background-color: #e1e1e4;background-image: -webkit-gradient(linear,left top,right top,color-stop(50%, transparent),color-stop(50%, #cddee6)) !important;background-image: linear-gradient(90deg,transparent 50%,#cddee6 50%) !important;}.oatmeal-rustic label { background-color: #e4d4c5;background-image: -webkit-gradient(linear,left top,right top,color-stop(50%, transparent),color-stop(50%, #c0513f)) !important;background-image: linear-gradient(90deg,transparent 50%,#c0513f 50%) !important;}.sea-green-rustic label { background-color: #718e6f;background-image: -webkit-gradient(linear,left top,right top,color-stop(50%, transparent),color-stop(50%, #c0513f)) !important;background-image: linear-gradient(90deg,transparent 50%,#c0513f 50%) !important;}.light-grey-blue label { background-color: #e5e8e6;background-image: -webkit-gradient(linear,left top,right top,color-stop(50%, transparent),color-stop(50%, #cddee6)) !important;background-image: linear-gradient(90deg,transparent 50%,#cddee6 50%) !important;}.light-grey-blush label { background-color: #e5e8e6;background-image: -webkit-gradient(linear,left top,right top,color-stop(50%, transparent),color-stop(50%, #f5e9e9)) !important;background-image: linear-gradient(90deg,transparent 50%,#f5e9e9 50%) !important;}.white-grey label { background-color: #e5e8e6;background-image: -webkit-gradient(linear,left top,right top,color-stop(50%, transparent),color-stop(50%, #f8f7f7)) !important;background-image: linear-gradient(90deg,transparent 50%,#f8f7f7 50%) !important;}.oatmeal-sea-green label { background-color: #e4d4c5;background-image: -webkit-gradient(linear,left top,right top,color-stop(50%, transparent),color-stop(50%, #718e6f)) !important;background-image: linear-gradient(90deg,transparent 50%,#718e6f 50%) !important;}.dusk-blue-white label { background-color: #f8f7f7;background-image: -webkit-gradient(linear,left top,right top,color-stop(50%, transparent),color-stop(50%, #cddee6)) !important;background-image: linear-gradient(90deg,transparent 50%,#cddee6 50%) !important;}

.lunar-stripe-and-teal-stripe label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/lunar-stripe-and-teal-stripe_small.png?v=1581506167); background-size: cover; }.mini-london label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/mini-london_small.png?v=1581506167); background-size: cover; }.sleepy-stripe label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/sleepy-stripe_small.png?v=1581506167); background-size: cover; }.teal label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/teal_small.png?v=1581506168); background-size: cover; }.bloom label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/bloom_small.png?v=1581506168); background-size: cover; }.mori-loves label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/mori-loves_small.png?v=1581506167); background-size: cover; }.stardust label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/stardust_small.png?v=1581506168); background-size: cover; }.starry label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/starry_small.png?v=1581506168); background-size: cover; }.rainbow label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/rainbow_small.png?v=1581506167); background-size: cover; }.forest label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/forest_small.png?v=1581506167); background-size: cover; }.pup label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/pup_small.png?v=1581506167); background-size: cover; }.ocean label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/ocean_small.png?v=1581506168); background-size: cover; }.octopus label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/octopus_small.png?v=1581506167); background-size: cover; }.reef label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/reef_small.png?v=1581506167); background-size: cover; }.reef-and-octopus label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/reef-and-octopus_small.png?v=1581506168); background-size: cover; }.sage-stripe label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/colour_swatches_sage-stripe_small.png?v=1589803337); background-size: cover; }.night-sky label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/night-sky_small.png?v=1581506167); background-size: cover; }.night-sky-and-space label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/night-sky-and-space_small.png?v=1581506167); background-size: cover; }.space label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/space_small.png?v=1581506167); background-size: cover; }.night-sky-and-stardust label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/night-sky-and-stardust_small.png?v=1581506167); background-size: cover; }.wild label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/wild_small.png?v=1581506168); background-size: cover; }.gruffalo label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/colour_swatches_Gruffalo_towel_small.png?v=1581506167); background-size: cover; }.gruffalo-dragonfly-blue label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/colour_swatches_Gruffalo_dragonfly_blue_print_small.png?v=1581506167); background-size: cover; }.gruffalo-foxglove-pink label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/colour_swatches_Gruffalo_foxglove_pink_print_small.png?v=1581506167); background-size: cover; }.gruffalo-stone-grey label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/colour_swatches_Gruffalo_stone-grey_print_small.png?v=1581506167); background-size: cover; }.gruffalo-woodland label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/colour_swatches_Gruffalo_woodland_print_small.png?v=1581506167); background-size: cover; }.little-bats label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/colour_swatches_Little_Spooks_Little_Bats_small.png?v=1581506167); background-size: cover; }.little-ghosts label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/colour_swatches_Little_Spooks_Little_Ghost_small.png?v=1581506167); background-size: cover; }.biscuit-and-blush-stripe label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/biscuit-and-blush-stripe_small.png?v=1581506167); background-size: cover; }.biscuit label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/biscuit_small.png?v=1581506167); background-size: cover; }.candy-stripe label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/candy-stripe_small.png?v=1581506167); background-size: cover; }.ink-stripe label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/ink-stripe_small.png?v=1581506167); background-size: cover; }.silver-stripe label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/silver-stripe_small.png?v=1581506167); background-size: cover; }.pebble label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/Colour_Swatch_Pebble_small.png?v=1582796831); background-size: cover; }.rainforest label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/Colour_Swatch_Rainforest_small.png?v=1582796854); background-size: cover; }.squiggles label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/Colour_Swatch_Squiggle_small.png?v=1582796892); background-size: cover; }.coral-stripe label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/Colour_Swatch_coral_stripe_small.png?v=1585752545); background-size: cover; }.ocean-stripe label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/Colour_Swatch_ocean_stripe_small.png?v=1585752569); background-size: cover; }.eclipse label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/Eclipse_small.png?v=1586352833); background-size: cover; }.leaf-green label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/Leaf-Green_small.png?v=1589179994); background-size: cover; }.rainbows label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/Boba_rainbows-swatch_small.png?v=1591176540); background-size: cover; }.little-elephant label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/elephant_small.png?v=1591783614); background-size: cover; }.ecru-stripe label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/Knitwear_-Ecru-Stripe_small.png?v=1597131176); background-size: cover; }.grey_stripe label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/Knitwear_Grey-Stripe_small.png?v=1597131201); background-size: cover; }.atlantic label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/atlantic_small.png?v=1599123638); background-size: cover; }.denim-rain label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/demin_rain_small.png?v=1599123659); background-size: cover; }.boba-grey label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/grey_small.png?v=1599123675); background-size: cover; }.chambray label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/chambray_small.png?v=1599123707); background-size: cover; }.navy-ecru label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/Navy_Ecru_small.png?v=1602063650); background-size: cover; }.berry-ecru label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/Berry_Ecru_small.png?v=1602063672); background-size: cover; }.berry label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/Berry_small.png?v=1602063692); background-size: cover; }.navy label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/Navy_small.png?v=1602063713); background-size: cover; }.ribbed-mint label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/Mint_small.png?v=1602502757); background-size: cover; }.ribbed-blush label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/Blush_small.png?v=1602502776); background-size: cover; }.ribbed-biscuit label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/Biscuit_84c8e340-5f26-4f4c-935f-7c1b6cfbc0f3_small.png?v=1602502796); background-size: cover; }.ribbed-blue label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/Blue_small.png?v=1602502814); background-size: cover; }.ribbed-biscuit-blue-white label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/Biscuit_Blue_small.png?v=1602665783); background-size: cover; }.ribbed-biscuit-blush-white label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/Biscuit_Blush_small.png?v=1602665812); background-size: cover; }.ribbed-biscuit-mint-white label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/Biscuit_Mint_small.png?v=1602665907); background-size: cover; }.ribbed-blush-biscuit label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/Biscuit_Blush_1_small.png?v=1602665993); background-size: cover; }.ribbed-blue-mint label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/Mint_Blue_small.png?v=1602665980); background-size: cover; }.ribbed-blue-blush label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/Blush_Blue_small.png?v=1602666053); background-size: cover; }.ribbed-biscuit-mint label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/Biscuit_Mint_small.png?v=1602665907); background-size: cover; }.ribbed-navy label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/Ribbed_Winter_Navy_small.png?v=1603265656); background-size: cover; }.ribbed-ecru label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/Ribbed_Winter_Ecru_small.png?v=1603265676); background-size: cover; }.ribbed-pine label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/Ribbed_Winter_Pine_small.png?v=1603265711); background-size: cover; }.ribbed-berry label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/Ribbed_Winter_Berry_small.png?v=1603265736); background-size: cover; }.ribbed-navy-mix label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/Navy_Blue_small.png?v=1603886814); background-size: cover; }.ribbed-berry-mix label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/Navy_Berry_small.png?v=1603886857); background-size: cover; }.ribbed-mint-mix label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/Navy_Mint_small.png?v=1603886888); background-size: cover; }.ribbed-navy-ribbed-ecru-ribbed-pine label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/Navy_Pine_small.png?v=1603886948); background-size: cover; }.ribbed-berry-ribbed-blush-ribbed-ecru label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/Berry_Blush_small.png?v=1603886985); background-size: cover; }.ribbed-navy-berry label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/Navy_Berry_small.png?v=1603886857); background-size: cover; }.ribbed-blush-ecru label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/Blush_Ecru_small.png?v=1605094033); background-size: cover; }.berry-mix label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/Berry_Blush_1_small.png?v=1605257754); background-size: cover; }.pine-mix label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/Navy_Pine_1_small.png?v=1605257790); background-size: cover; }.blue-mix label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/Navy_Blue_1_small.png?v=1605257812); background-size: cover; }.ribbed-berry-ecru label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/Berry_Ecru_1_small.png?v=1605709353); background-size: cover; }.ribbed-blue-ecru label { background-image: url(//cdn.shopify.com/s/files/1/1600/2527/files/Blue_Ecru_small.png?v=1605709377); background-size: cover; }

.grey-marl-blush-stripe-and-forest label { background-image: url("//cdn.shopify.com/s/files/1/1600/2527/files/forest_small.png?v=1581506167") !important;z-index: 0;overflow: hidden;position: relative;background-position-x: -5px !important;background-size: 100%;}.grey-marl-blush-stripe-and-forest label:before { z-index: -1;content: '';width: 50%;height: 100%;position: absolute;border-top-right-radius: 50%;border-bottom-right-radius: 50%;background-color: #ffffff;background-image: -webkit-gradient(linear,left top,left bottom,color-stop(38%, transparent),color-stop(30%, #f5e9e9)) !important;background-image: linear-gradient(transparent 38%,#f5e9e9 30%) !important;background-size: 50% 14% !important;}.grey-marl-blue-stripe-and-forest label { background-image: url("//cdn.shopify.com/s/files/1/1600/2527/files/forest_small.png?v=1581506167") !important;z-index: 0;overflow: hidden;position: relative;background-position-x: -5px !important;background-size: 100%;}.grey-marl-blue-stripe-and-forest label:before { z-index: -1;content: '';width: 50%;height: 100%;position: absolute;border-top-right-radius: 50%;border-bottom-right-radius: 50%;background-color: #ffffff;background-image: -webkit-gradient(linear,left top,left bottom,color-stop(38%, transparent),color-stop(30%, #c9dde7)) !important;background-image: linear-gradient(transparent 38%,#c9dde7 30%) !important;background-size: 50% 14% !important;}.grey-marl-stardust-and-forest label { background-image: url("//cdn.shopify.com/s/files/1/1600/2527/files/forest_small.png?v=1581506167") !important;z-index: 0;overflow: hidden;position: relative;background-position-x: -5px !important;background-size: 100%;}.grey-marl-stardust-and-forest label:before { z-index: -1;content: '';width: 100%;height: 100%;position: absolute;border-top-right-radius: 50%;border-bottom-right-radius: 50%;background-color: white;background-image: url("//cdn.shopify.com/s/files/1/1600/2527/files/stardust_small.png?v=1581506168") !important;background-size: 100%;background-position-x: -70px;}.grey-marl-lunar-and-grey-stripe label { background-image: url("//cdn.shopify.com/s/files/1/1600/2527/files/forest_small.png?v=1581506167") !important;z-index: 0;overflow: hidden;position: relative;background-position-x: -5px !important;background-size: 100%;}.grey-marl-lunar-and-grey-stripe label:before { z-index: -1;content: '';width: 50%;height: 100%;position: absolute;border-top-right-radius: 50%;border-bottom-right-radius: 50%;background-color: #ffffff;background-image: -webkit-gradient(linear,left top,left bottom,color-stop(38%, transparent),color-stop(30%, #7e7e7e)) !important;background-image: linear-gradient(transparent 38%,#7e7e7e 30%) !important;background-size: 50% 14% !important;}.grey-marl-sage-stripe-and-grey-stripe label { background-image: url("//cdn.shopify.com/s/files/1/1600/2527/files/sage_small.png?v=1581506167") !important;z-index: 0;overflow: hidden;position: relative;background-position-x: -5px !important;background-size: 100%;}.grey-marl-sage-stripe-and-grey-stripe label:before { z-index: -1;content: '';width: 50%;height: 100%;position: absolute;border-top-right-radius: 50%;border-bottom-right-radius: 50%;background-color: #ffffff;background-image: -webkit-gradient(linear,left top,left bottom,color-stop(38%, transparent),color-stop(30%, #707070)) !important;background-image: linear-gradient(transparent 38%,#707070 30%) !important;background-size: 50% 14% !important;}.grey-and-forest label { background-image: url("//cdn.shopify.com/s/files/1/1600/2527/files/Forest_Swatch_85cff5d4-cb6e-4d90-83f3-631b2029abf0_small.png?v=1582271369") !important;z-index: 0;overflow: hidden;position: relative;background-position-x: -5px !important;background-size: 100%;}.grey-and-forest label:before { z-index: -1;content: '';width: 50%;height: 100%;position: absolute;border-top-right-radius: 50%;border-bottom-right-radius: 50%;background-color: #e1e1e4;background-image: -webkit-gradient(linear,left top,left bottom,color-stop(38%, transparent),color-stop(30%, #e1e1e4)) !important;background-image: linear-gradient(transparent 38%,#e1e1e4 30%) !important;background-size: 50% 14% !important;}.grey-stripe-and-forest label { background-image: url("//cdn.shopify.com/s/files/1/1600/2527/files/Forest_Swatch_85cff5d4-cb6e-4d90-83f3-631b2029abf0_small.png?v=1582271369") !important;z-index: 0;overflow: hidden;position: relative;background-position-x: -5px !important;background-size: 100%;}.grey-stripe-and-forest label:before { z-index: -1;content: '';width: 50%;height: 100%;position: absolute;border-top-right-radius: 50%;border-bottom-right-radius: 50%;background-color: #707070;background-image: -webkit-gradient(linear,left top,left bottom,color-stop(38%, transparent),color-stop(30%, #ffffff)) !important;background-image: linear-gradient(transparent 38%,#ffffff 30%) !important;background-size: 50% 14% !important;}.stardust-and-grey label { background-image: url("//cdn.shopify.com/s/files/1/1600/2527/files/stardust_small.png?v=1581506168") !important;z-index: 0;overflow: hidden;position: relative;background-position-x: -5px !important;background-size: 100%;}.stardust-and-grey label:before { z-index: -1;content: '';width: 50%;height: 100%;position: absolute;border-top-right-radius: 50%;border-bottom-right-radius: 50%;background-color: #e1e1e4;background-image: -webkit-gradient(linear,left top,left bottom,color-stop(38%, transparent),color-stop(30%, #e1e1e4)) !important;background-image: linear-gradient(transparent 38%,#e1e1e4 30%) !important;background-size: 50% 14% !important;}.stardust-rainforest label { background-image: url("//cdn.shopify.com/s/files/1/1600/2527/files/stardust_small.png?v=1581506168") !important;z-index: 0;overflow: hidden;position: relative;background-position-x: -5px !important;background-size: 100%;}.stardust-rainforest label:before { z-index: -1;content: '';width: 100%;height: 100%;position: absolute;border-top-right-radius: 50%;border-bottom-right-radius: 50%;background-color: white;background-image: url("//cdn.shopify.com/s/files/1/1600/2527/files/Colour_Swatch_Rainforest_small.png?v=1582796854") !important;background-size: 100%;background-position-x: -70px;}.lunar-grey-blush-stripe label { background-image: url("//cdn.shopify.com/s/files/1/1600/2527/files/lunar_1_small.png?v=1591869225") !important;z-index: 0;overflow: hidden;position: relative;background-position-x: -5px !important;background-size: 100%;}.lunar-grey-blush-stripe label:before { z-index: -1;content: '';width: 100%;height: 100%;position: absolute;border-top-right-radius: 50%;border-bottom-right-radius: 50%;background-color: white;background-image: url("//cdn.shopify.com/s/files/1/1600/2527/files/Blush_Swatch_7011bfb2-7a6d-44de-89e7-8a4e009dc5a5_small.png?v=1591869243") !important;background-size: 100%;background-position-x: -70px;}.lunar-grey-blue-stripe label { background-image: url("//cdn.shopify.com/s/files/1/1600/2527/files/lunar_1_small.png?v=1591869225") !important;z-index: 0;overflow: hidden;position: relative;background-position-x: -5px !important;background-size: 100%;}.lunar-grey-blue-stripe label:before { z-index: -1;content: '';width: 100%;height: 100%;position: absolute;border-top-right-radius: 50%;border-bottom-right-radius: 50%;background-color: white;background-image: url("//cdn.shopify.com/s/files/1/1600/2527/files/Blue_Swatch_83a90fa6-ac24-4dc9-9e5c-770203e3b763_small.png?v=1591869276") !important;background-size: 100%;background-position-x: -70px;}.little-elephant-grey-blush-stripe label { background-image: url("//cdn.shopify.com/s/files/1/1600/2527/files/elephant_small.png?v=1591783614") !important;z-index: 0;overflow: hidden;position: relative;background-position-x: -5px !important;background-size: 100%;}.little-elephant-grey-blush-stripe label:before { z-index: -1;content: '';width: 100%;height: 100%;position: absolute;border-top-right-radius: 50%;border-bottom-right-radius: 50%;background-color: white;background-image: url("//cdn.shopify.com/s/files/1/1600/2527/files/Blush_Swatch_7011bfb2-7a6d-44de-89e7-8a4e009dc5a5_small.png?v=1591869243") !important;background-size: 100%;background-position-x: -70px;}.little-elephant-grey-blue-stripe label { background-image: url("//cdn.shopify.com/s/files/1/1600/2527/files/elephant_small.png?v=1591783614") !important;z-index: 0;overflow: hidden;position: relative;background-position-x: -5px !important;background-size: 100%;}.little-elephant-grey-blue-stripe label:before { z-index: -1;content: '';width: 100%;height: 100%;position: absolute;border-top-right-radius: 50%;border-bottom-right-radius: 50%;background-color: white;background-image: url("//cdn.shopify.com/s/files/1/1600/2527/files/Blue_Swatch_83a90fa6-ac24-4dc9-9e5c-770203e3b763_small.png?v=1591869276") !important;background-size: 100%;background-position-x: -70px;}.little-elephant-grey-night-sky label { background-image: url("//cdn.shopify.com/s/files/1/1600/2527/files/elephant_0fdb9213-47da-4edf-aa7e-2f2c827d528f_small.png?v=1599829794") !important;z-index: 0;overflow: hidden;position: relative;background-position-x: -5px !important;background-size: 100%;}.little-elephant-grey-night-sky label:before { z-index: -1;content: '';width: 100%;height: 100%;position: absolute;border-top-right-radius: 50%;border-bottom-right-radius: 50%;background-color: white;background-image: url("//cdn.shopify.com/s/files/1/1600/2527/files/colour_swatch_nightsky_small.png?v=1599829844") !important;background-size: 100%;background-position-x: -70px;}.little-elephant-grey-stardust label { background-image: url("//cdn.shopify.com/s/files/1/1600/2527/files/elephant_0fdb9213-47da-4edf-aa7e-2f2c827d528f_small.png?v=1599829794") !important;z-index: 0;overflow: hidden;position: relative;background-position-x: -5px !important;background-size: 100%;}.little-elephant-grey-stardust label:before { z-index: -1;content: '';width: 100%;height: 100%;position: absolute;border-top-right-radius: 50%;border-bottom-right-radius: 50%;background-color: white;background-image: url("//cdn.shopify.com/s/files/1/1600/2527/files/Stardust_Swatch_34a07eb0-dac5-4e38-8c7e-dcdd7cb2206d_small.png?v=1599829879") !important;background-size: 100%;background-position-x: -70px;}.lunar-grey-night-sky label { background-image: url("//cdn.shopify.com/s/files/1/1600/2527/files/lunar_small.png?v=1599829907") !important;z-index: 0;overflow: hidden;position: relative;background-position-x: -5px !important;background-size: 100%;}.lunar-grey-night-sky label:before { z-index: -1;content: '';width: 100%;height: 100%;position: absolute;border-top-right-radius: 50%;border-bottom-right-radius: 50%;background-color: white;background-image: url("//cdn.shopify.com/s/files/1/1600/2527/files/colour_swatch_nightsky_small.png?v=1599829844") !important;background-size: 100%;background-position-x: -70px;}.lunar-grey-stardust label { background-image: url("//cdn.shopify.com/s/files/1/1600/2527/files/lunar_small.png?v=1599829907") !important;z-index: 0;overflow: hidden;position: relative;background-position-x: -5px !important;background-size: 100%;}.lunar-grey-stardust label:before { z-index: -1;content: '';width: 100%;height: 100%;position: absolute;border-top-right-radius: 50%;border-bottom-right-radius: 50%;background-color: white;background-image: url("//cdn.shopify.com/s/files/1/1600/2527/files/Stardust_Swatch_34a07eb0-dac5-4e38-8c7e-dcdd7cb2206d_small.png?v=1599829879") !important;background-size: 100%;background-position-x: -70px;}