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25% off the softest & safest baby essentials

Did you know that what your baby wears can significantly impact their quality of sleep? Crafted from the softest and safest fabrics, our essentials have been designed for a better night's sleep for your baby and family.

Enjoy 25% off your first order with code HELLO25
Limited time only. Cannot be used on Starter Sets, or alongside any other offers or promotions


The most comfortable sleep for baby since mummy's womb

Our core collection has been crafted from the softest organic cotton & bamboo; the ideal fabric for a baby’s sensitive skin as it is not only super soft, but it is breathable, thermoregulating and processed without the use of harmful chemicals.

"My 7 week old son Theo absolutely loves the beautiful MORI collection. All midwifes in the hospital were amazed how soft the fabric is."