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the science of soft

We craft organic fabrics that are softer than a baby’s bum.
But what’s the science behind the soft?

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decades of team
experience

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sustainably sourced organic & natural materials

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non-chemical fabric treatments

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highly-skilled and specialised manufacturing

MORI is softer than...

clouds

puppies

a baby’s bum

our signature bamboo
& organic cotton fabric

Breathable for day and night

Moisture-wicking to keep baby dry

Helps to regulate baby’s temperature

Easy to care for

Sustainably sourced

Kind on sensitive skin

shop the softest baby essentials

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Discover why we are the experts in sleep