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size guide starter set - imperial

Swaddle Bag sizing
size baby's weight (lbs) baby's height (inches)
nb - 3m 5 - 12 up to 24


• We advise that the Swaddle Bag is used from approx.15 days instead of the first day. This ensures your baby is the correct weight & height to safely wear the product. 


Clever Sleeping Bag sizing
size baby's weight (lbs) baby's height (inches)
nb - 24m from 12 up to 27 from 22 up to 36


• We advise that the Clever Sleeping Bag is only used from 4kg to ensure small babies don't slip down into the sleeping bag. 
• We advise that babies should not wear padded/bulky clothing or sleeping bags whilst in a car seat while driving for safety purposes. You can keep your baby warm in the car by adjusting the temperature or placing a blanket over the straps once they are harnessed in.


clothing sizing
size baby's weight (lbs) baby's height (inches)
tiny baby up to 5 up to 17.7
nb up to 9 up to 22
0 - 3m 12 24.4
3 - 6m 16 26.7
6 - 9m 19 29.1
9 - 12m 21 31.4
12 - 18m 24 33.8
18 - 24m 27 36.2
2 - 3y 32 38.5
3 - 4y n/a 40.6
4 - 5y n/a 42.9


• Sleep & Play One-Pieces should always have a snug fit on your little one for safety.
• If your baby is nearly the size up, we always recommend going for that size to make sure the product lasts longer.
• To measure a small baby lay them down & stretch a measuring tape from the top of their head to the bottom of their heel.


towels sizing
size age baby's weight (lbs) product size (inches)
baby towel up to 9m up to 19 29.5 x 29.5
toddler towel from 9m - 3y from 19 39.3 x 33


• Towels should fit to wrap around your little one to keep them cosy & warm after bath time


accessories sizing
product product size (inches)
baby blanket 34.3 x 29
regular muslin burp cloth 29.5 x 29.5
large muslin burp cloth 43.3 x 39.3


headwear sizing
size baby's head circumference (inches)
0 - 3m 16
3 - 6m 17
6 - 12m 18
12 - 24m 19


• To measure head size, take a soft measuring tape and gently wrap around your little one's head.


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