our story

We believe that every moment is worth embracing; from the sleep deprived times to the snuggles fueled by laughter, each moment is a magical milestone important to your growing family. That’s why at MORI we create products that help to welcome a baby into the world, with a gentle touch from sustainable materials.
#MORImoments

We use the softest and highest-quality products, which are made with a family's wellbeing in mind. Crafted carefully from sustainable sources to ensure that our manufacturing methods are environmentally conscious, and that only natural materials touch your baby’s delicate skin.

Founder's Note

MORI grew from a passion to create the softest and highest-quality baby products, that were sustainably sourced. The idea came to me when I was looking for a gift for my nieces. I wanted to buy something that they really needed, which was also thoughtful and special enough to gift.

Babies spend the majority of their time in sleepsuits and bodysuits. This means these essential clothing items determine their level of comfort and how well they sleep. That’s why we craft the softest baby clothing, to ensure every family is sleeping well.

My heritage is rooted in textiles, and many of my close friends and family in Turkey are amongst our trusted manufacturers. This means MORI can ensure products come from sustainable sources, which have safe and fair working conditions.

Everything we do at MORI is to help you and your family embrace every moment.

With love,

Our Signature Fabric

Crafted from organic cotton and bamboo from viscose, our signature fabric is exceptionally soft on a baby’s delicate skin. This unique material feels softer than silk and is safer than regular fabrics as it is breathable and thermoregulating. Both of these properties keep a baby at the right temperature every night, through every season making organic cotton & bamboo from viscose a soft, safe and sustainable fabric to dress your baby in.

P.S. MORI 森 or もり means "forest" in Japanese, which is our nod to the purity of nature.

Sustainably Sourced

Our values reflect our love for the planet, and drive to protect the next generation.

When crafting our products we use sustainably sourced methods; from the materials we use to the factories we manufacture in. By producing our clothing in trusted factories, we can ensure that fair and safe working conditions are always in place.

community

Everything we do is to help parents be able to embrace every moment, and that’s why we believe in creating more than just products. We are building a community for parenting through our expert content and family focused groups.

Join us on our social platforms and share your #MORImoments @babymoriuk

meet the team

Akin
Founder & CEO

Afshan
Wholesale

Amanda
Wholesale

Anne
Growth

Camilla
Retail

Chantalle
Marketing

Chiara
Design & Graphics

Demi
Customer Care

Emma
CRM

Eden
CRM

Gemma
Social

Gineta
Customer Care

Hannelie
Ecommerce

Hattie
Copy

Jacqueline
Office Manager

Joe
Graphics

Juliette
Product

Kate
Product

Jacques
Web Development

Malgosia
Retail

Mariana
Photography

Nathan
Customer Care

Nicola
Graphics

Oguz
Operations

Phillip
Web Development

Rosanna
Art Direction

Sonal
Merchandising

Sophie
Marketing

Spyridon
Growth

Stella
Product

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